You can have a simple “BUY NOW” button for a product in Shopify that takes the customer directly to the checkout page. It will most likely increase your conversion rate because it removes a step (the cart page) from the purchasing process. Your customers will leap to the checkout page, ready to pay!
In product-template.liquid find the following code:
<span id="AddToCartText-{{ section.id }}">
Make a backup of your file and right underneath it enter this code:
<input type="hidden" name="return_to" value="/checkout/" />
Customers will still be able to get back to cart from the breadcrumbs on the Checkout page and icon on your website, but it's a start.
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