The square brackets are used as an attribute selector, to select all elements that have a certain attribute value. In other words, they detect attribute presence.
Example 1:
img[alt="picName"] {width:100px;}
would affect only
<img src="picName.png" alt="picName" />
in your code, and won't affect
<img src="picName.png" alt="picName2" />
Example 2:
The following affects all elements with title attribute specified:
[title] {border:1px dotted #333;}
Example 3:
This CSS
p[class~="fancy"]
will affect the following html
<p class="fancy">Hello</p>
<p class="very fancy">Hola</p>
<p class="fancy maybe">Aloha</p>
but won't affect this:
<p class="fancy-fancy">Privet</p>
Example 4:
[lang|="en"]
will affect elements with lang attribute, which is hyphen-separated list of words beginning with “en”, like
<div lang="en">Tere</div>
<div lang="en-gb">GutenTag</div>
Examples 5, 6, 7:(CSS3)
The following attribute selector affects link elements whose href attribute value starts with the string “http:”.
a[href^="http:"]
The following attribute selector affects image elements whose src attribute values ends with the string “.png”.
img[src$=".png"]
The following attribute selector affects any input element whose name attribute value contains the string “choice”.
input[name*="choice"]
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