The answer to all your questions really depends on what the JSON data is for, and whether you'll ever need to use some property of that data to determine which rows are returned.
If your data truly has no schema, and you're really just using it to store data that will be used by an application that knows how to retrieve the correct row by some other criteria (such as one of the other fields) every time, there's no reason to store it as anything other than exactly as that application expects it (in this case, JSON).
If the JSON data DOES contain some structure that is the same for all entries, and if it's useful to query this data directly from the database, you would want to create one or more tables (or maybe just some more fields) to hold this data.
As a practical example of this, if the data fields contains JSON enumerating services for that user in an array, and each service has a unique id, type, and price, you might want a separate table with the following fields (using your own naming conventions):
serviceId (integer)
userName (string)
serviceType (string)
servicePrice (float)
And each service for that user would get it's own entry. You could then query for users than have a particular service, which depending on your needs, could be very useful. In addition to easy querying, indexing certain fields of the separate tables can also make for very QUICK queries.
Update: Based on your explanation of the data stored, and the way you use it, you probably do want it normalized. Something like the following:
# user table
userId (integer, auto-incrementing)
userName (string)
userEmail (string)
password (string)
deviceID (string)
# note table
noteId (integer, auto-incrementing)
userId (integer, matches user.userId)
noteTime (datetime)
noteData (string, possibly split into separate fields depending on content, such as subject, etC)
# request table
requestId (integer, auto-incrementing)
userId (integer, matches user.userId)
requestTime (datetime)
requestData (string, again split as needed)
You could then query like so:
# Get a user
SELECT * FROM user WHERE userId = '123';
SELECT * FROM user WHERE userNAme = 'foo';
# Get all requests for a user
SELECT * FROM request WHERE userId = '123';
# Get a single request
SELECT * FROM request WHERE requestId = '325325';
# Get all notes for a user
SELECT * FROM note WHERE userId = '123';
# Get all notes from last week
SELECT * FROM note WHERE userId = '123' AND noteTime > CURDATE() - INTERVAL 1 WEEK;
# Add a note to user 123
INSERT INTO note (noteId, userId, noteData) VALUES (null, 123, 'This is a note');
Notice how much more you can do with normalized data, and how easy it is? It's trivial to locate, update, append, or delete any specific component.