Use OPENROWSET:
INSERT MyTable (ImageColumnName)
SELECT BulkColumn FROM OPENROWSET (BULK 'c:myjpeg.jpg', SINGLE_BLOB) AS X
EDITED Whoops, you're using 2000--the previous solution is not supported. You have to use WRITETEXT:
CREATE TABLE MyTable
(
ID INT PRIMARY KEY IDENTITY (1,1),
ImageColumnName IMAGE NULL
)
GO
-- must insert a dummy value into the image column for TEXTPTR
-- to work in next bit
DECLARE @RowId INT
INSERT MyTable (ImageColumnName) VALUES (0xFFFFFFFF)
SELECT @RowId = SCOPE_IDENTITY()
-- get a pointer value to the row+column you want to
-- write the image to
DECLARE @Pointer_Value varbinary(16)
SELECT @Pointer_Value = TEXTPTR(ImageColumnName)
FROM MyTable
WHERE Id = @RowId
-- write the image to the row+column pointer
WRITETEXT MyTable.ImageColumnName @Pointer_Value 'c:myjpeg.jpg'
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